5. Project timeline and deployment
In the deployment of culture change within the company, it is possible to distinguish three main phases, which are as follows:
1. December 2012-March 2013: mobilization and actions with the management team;
2. April 2013-December 2014: involvement and in-depth work with employees;
3. January 2015-December 2015: analysis of the results achieved by the management team and employees, and implementation of any necessary adjustments.
5.1 Project organization
The Chairman was at the forefront of this process, and was therefore the project manager. However, he was soon backed up by the head of the consumer business, who took charge of communications...
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