4. Our advice
Be a source of ideas, and get decision-makers and customers to react at every opportunity.
Make yourself "indispensable" at the heart of product and service teams by presenting the results (including interim results) of your monitoring, and by asking business experts to interpret them. By arousing interest, you'll become that much more indispensable in the information circuits for updating the monitoring process. In this way, you'll gradually raise awareness of the benefits of contributing to collaborative monitoring, and of establishing new reflexes for circulating information.
Explain the different levels of reliability of intelligence, depending on the source.
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Bibliography
Achard P., Mesure de l'efficacité de l'IE en entreprise, March 2003 conference, SCIP France proceedings
Anderruthy J.-N., Techniques de veille et e-réputation. How to exploit Internet tools? Éditions ENI, 2009
Basset H., Stuart D., Silber D., From Science 2.0 to Pharma 3.0 , Chandos Publishing, Oxford, 2012
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Regulatory reference
Norme Afnor XP X50-053 avril 1998 : Prestations de veille - Prestations de veille et prestations de mise en place d'un système de veille
Website
http://www.gfii.fr/fr/ French information industry association (GFII). Document "New uses of intelligence: 5 emerging practices" (Home > Publications)
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