4. Our advice

Be a source of ideas, and get decision-makers and customers to react at every opportunity.

Make yourself "indispensable" at the heart of product and service teams by presenting the results (including interim results) of your monitoring, and by asking business experts to interpret them. By arousing interest, you'll become that much more indispensable in the information circuits for updating the monitoring process. In this way, you'll gradually raise awareness of the benefits of contributing to collaborative monitoring, and of establishing new reflexes for circulating information.

Explain the different levels of reliability of intelligence, depending on the source.