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Sophie LAFOURCADE: Consultant and coach in change management
INTRODUCTION
There can be no innovation without a cross-disciplinary approach and vision, without diversity and the coming together of different experts' points of view.
Your company has a watch function, and you're convinced that making the most of it is one of the keys to stimulating your innovation projects.
The aim here is to offer you a pragmatic, modular approach that will enable you to build a monitoring process in line with the issues you face.
The aim is to achieve a dynamic and increasingly value-added contribution from intelligence to your investment choices in new product and service directions by :
organization of a targeted watch based on your innovation strategy;
the benefits of monitoring in terms of content, methods and reflexes to help you meet your customers' expectations or needs (by spotting weak signals), and to help you make decisions and take concerted action (through value-added analysis of information gathered in key areas of your environment);
a company-wide culture of innovation-oriented intelligence.
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Bibliography
Achard P., Mesure de l'efficacité de l'IE en entreprise, March 2003 conference, SCIP France proceedings
Anderruthy J.-N., Techniques de veille et e-réputation. How to exploit Internet tools? Éditions ENI, 2009
Basset H., Stuart D., Silber D., From Science 2.0 to Pharma 3.0 , Chandos Publishing, Oxford, 2012
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Regulatory reference
Norme Afnor XP X50-053 avril 1998 : Prestations de veille - Prestations de veille et prestations de mise en place d'un système de veille
Website
http://www.gfii.fr/fr/ French information industry association (GFII). Document "New uses of intelligence: 5 emerging practices" (Home > Publications)
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