Overview
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Sophie LAFOURCADE: Consultant and coach in change management
INTRODUCTION
There can be no innovation without a cross-disciplinary approach and vision, without diversity and the coming together of different experts' points of view.
Your company has a watch function, and you're convinced that making the most of it is one of the keys to stimulating your innovation projects.
The aim here is to offer you a pragmatic, modular approach that will enable you to build a monitoring process in line with the issues you face.
The aim is to achieve a dynamic and increasingly value-added contribution from intelligence to your investment choices in new product and service directions by :
organization of a targeted watch based on your innovation strategy;
the benefits of monitoring in terms of content, methods and reflexes to help you meet your customers' expectations or needs (by spotting weak signals), and to help you make decisions and take concerted action (through value-added analysis of information gathered in key areas of your environment);
a company-wide culture of innovation-oriented intelligence.
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