9. Glossary

Marketing brief

The purpose of a marketing brief is to describe a marketing and business plan. This plan will be refined throughout the project design phase. The plan must define the project's objectives, strategy and scope.

Eco-design

Integration of environmental aspects into product design and development, with the aim of reducing negative environmental impacts throughout a product's life cycle. (ISO 14006:2011)

Eco-innovation

Eco-innovation is defined as innovation that focuses primarily on the environmental dimension, but also integrates economic and social aspects, and which significantly improves the overall sustainable performance of a product throughout its life cycle and at a high systemic level. The significance of the improvement is highly dependent on...