Practical sheet | REF: FIC1727 V1

How can an organization use its strengths to attack new markets?

Author: Marc EVANGELISTA

Publication date: November 10, 2021 | Lire en français

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4. List potential applications for these technologies

It's time to get creative. You can enrich your panel of experts with innovative people, profiles who think "outside the box".

Technology by technology, you'll be asking yourself how this technology can be used in other applications. You'll have to organize your ideas in an uncensored way, with bounce-backs between ideas. The approach is one of "Inside/Out": you start with a technology that you have mastered and you imagine it being used elsewhere. This elsewhere comes from your staff, your experts.

You can also use an "Open Innovation" approach, exposing your technologies to others outside your organization and imagining applications together. In this case, you'll need to frame this work from a legal point of view, especially if the technology you intend to present is not protected by a patent, for example.

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List potential applications for these technologies