5. Develop a prioritized action plan

You'll now need to prioritize your action plan. To do this, you'll need to :

• estimate the market potential of your application ideas ;

• estimate the time needed to use your technology in this new market.

But the potential markets you've imagined are probably unknown to your organization. There are several approaches to consider:

• use in-house resources, but this may take time without the assurance of generating future interest;

• use specialized companies who know their target markets, which has the advantage of moving fast; moreover, in some markets, very interesting publications exist and are in the public domain.

Once you've prioritized this list according...