Identifying trends: the "trend board" tool

Companies position themselves in relation to market trends according to their own strategy and product obsolescence. This positioning is based on the choice of appropriate trends when creating new products or services.

Trend analysis is carried out using "trend boards", a tool that enables you to synthesize and formalize market information, helping you to generate and refine new concepts. It will also help you position your product in the obsolescence cycle. The sources of information are deliberately broad: "trendy" or emerging styles in your sector or in other industrial sectors, in the art world, in nature, etc. Trend analysis is intuitive and at the heart of designers' work, but this sheet will help you in particular to :

• understanding places of influence ;

• characterize and map results ;

• integrate identified trends into your innovation projects.