Mistakes to avoid
Innovation driven by communities of interest
Practical sheet REF: FIC0300 V1
Mistakes to avoid
Innovation driven by communities of interest

Author : Michel GUIGA

Publication date: August 10, 2011 | Lire en français

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6. Mistakes to avoid

  • Use communities for confidential products. Don't forget that your competitors will certainly be there.

  • Use communities for products that need to be renewed or brought to market very quickly. The appeal of using communities is real, but you need to take the time to build a community or gain the trust of an existing one.

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