6. Mistakes to avoid
Use communities for confidential products. Don't forget that your competitors will certainly be there.
Use communities for products that need to be renewed or brought to market very quickly. The appeal of using communities is real, but you need to take the time to build a community or gain the trust of an existing one.
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Mistakes to avoid
Bibliography
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Bibliography
Eric Von Hippel, Democratizing Innovation , 2005
Barry Libert, Jon Spector, Don Tapscott, We Are Smarter Than Me: How to Unleash the Power of Crowds in your Business , 2007
Don Tapscott, Wikinomics: How Mass Collaboration Changes Everything , 2008
Jeff Howe, Crowdsourcing: Why the Power of the Crowd...
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