1. Giving a general meaning to R&D projects
Even if the term "objective" has been too trivialized to be used with your R&D staff, you should tell them:
general corporate strategy: what the company wants to be in the medium and long term;
product and technology strategy: what the company wants to produce, and with what techniques (see the Technological Resource Management fact sheet
);[FIC 0224] the potential contribution of R&D to the implementation of this strategy: what knowledge does...
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Giving a general meaning to R&D projects
Bibliography
J. Kratzer, R. Th. A. J. Leenders, J. M. L. Van Engelen, "Managing creative team performance in virtual environments: an empirical study in 44 R&D teams", Technovation 26 (2006), 42–49
M. Sutter, "Are four heads better than two? An experimental beauty-contest game with teams of different size", Economics Letters 88 (2005), 41–46
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