6. How do you disseminate your intelligence via multimedia channels?

"A picture is worth a thousand words": this quotation attributed to Confucius illustrates the importance of graphic representations to the detriment of (or as a complement to) textual rendering, at a time when publication is becoming increasingly short, immediate and visual.

Numerous online solutions offer a simple way of creating infographics or timelines to summarize the results of a watch. These include templates that can be enriched with your own data. Examples include Canva, Piktochart and Genially.

More ambitiously, some watchers present their analyses in the form of short oral presentations filmed on video. This is the case, for example, of Crédit Agricole's research department, which has launched une série de vidéos et...