Overview
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Pierre MONGIN: Mind mapping speaker, consultant and author
INTRODUCTION
It's strategic to know and, what's more, to anticipate projects, the successes and failures of competitors, potential new entrants, substitute products... because nothing is more important for a company than to ensure its longevity and therefore remain successful in its markets.
Mapping your environment enables you to define your competitive field.
This fact sheet gives you the keys to a successful step-by-step process of gathering and analyzing competitive information, using mind mapping in particular, to better anticipate the strategies of your current, future or unknown competitors.
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Mapping your environment
Know where to gather competitor information
Bibliography
Deladrière J.-L., Le Bihan F., Mongin P., Rebaud D., Organisez vos idées avec le Mind Mapping , Dunod, 2nd edition, 2009
Mongin P., Tognini F., Petit manuel d'intelligence économique au quotidien , Dunod, 2006
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