Mapping your environment

It's strategic to know and, what's more, to anticipate projects, the successes and failures of competitors, potential new entrants, substitute products... because nothing is more important for a company than to ensure its longevity and therefore remain successful in its markets.

Mapping your environment enables you to define your competitive field.

This fact sheet gives you the keys to a successful step-by-step process of gathering and analyzing competitive information, using mind mapping in particular, to better anticipate the strategies of your current, future or unknown competitors.