Practical sheet | REF: FIC1096 V1

Multimedia intelligence: monitoring, collecting and disseminating information

Author: Véronique MESGUICH

Publication date: September 10, 2021 | Lire en français

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3. What are the main difficulties encountered when setting up a multimedia watch?

Multimedia monitoring is complicated by several factors:

  • the heterogeneous nature and formats of the sources ;

  • the overabundance and proliferation of multimedia content;

  • the immediacy of publication, often in real time (with the development of video streaming on social networks);

  • indexing is often limited to tags or hashtags, which does not reflect the richness of the content (especially audio);

  • the ephemeral nature of certain content, particularly via image or video networks;

  • risks of manipulation: photomontages, deep fakes...

This last point is particularly crucial. Digital technology has led to a proliferation of retouched photos, taken...

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What are the main difficulties encountered when setting up a multimedia watch?
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