Overview
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
Read the articleAUTHORS
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Virginie FLEURY: Monitoring Project Manager, Haute-Savoie Chamber of Trades and Crafts
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Céline BOUQUEREAU: Head of the Business Intelligence program at CMA 74/Pôle Arve Industries.
INTRODUCTION
You want to keep abreast of developments in your industry, your customers' industries and your suppliers' industries.
Market intelligence covers trends in a sector, its economic situation, the players present or entering the market, and their positioning. It enables us to identify growth markets, or anticipate market downturns.
Market intelligence can also be combined with other types of intelligence: technological, competitive, regulatory, etc.
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