2. Define your monitoring perimeter

Following the previous step, we know why, for whom and how we want to monitor our market. Now it's a question of refining the themes to be monitored to obtain effective results.

Refining the scope of your watch will enable you to be relevant when setting up watch tools, sourcing, analyzing and reporting on your watch.

The following points should be addressed:

• economic data? conjunctural data? To determine a market's potential and monitor its development (studies, analyses...);

• regional news? national news? international news? Do I want to export and take an interest...