6. Our advice
Be very rigorous in the "return to reality" phase; this is where the effectiveness of these techniques is at stake; make sure that participants don't stay in the inverted or analog universe: sometimes you have to force them to come back!
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Our advice
Bibliography
Guy Aznar, Idées : 100 techniques de créativité pour les produire et les gérer , Éd. d'Organisation, 2007
Luc de Brabandère, Les sens des idées, Le plaisir des idées, Le management des idées, La valeur des idées , Éd. Dunod, 2004
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www.crea-france.fr Association française des professionnels de la créativité website: contains a comprehensive bibliography and practical tools, accessible only to members of the association
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