Overview
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
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Paul-Hubert DES MESNARDS: Innovation and creativity consultant, PHM CONSEIL
INTRODUCTION
You've decided to use a creative distancing technique (inversion or analogy) to come up with new ideas with a work team.
Want to know how to get started?
What is a creative distancing technique?
Preparation: what do you do before the session?
The inversion technique: how does it work?
The analogy technique: how does it work?
And what do you do after the session?
Which technique to choose?
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Using a creative distancing technique
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