Overview
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
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Paul-Hubert DES MESNARDS: Innovation and creativity consultant, PHM CONSEIL
INTRODUCTION
You want to use group creativity techniques to come up with new ideas by mobilizing a group of people.
You want to know how to get the most out of it:
what is it all about?
why use these techniques?
what do they bring?
on what principles are they based?
what is the process involved?
which techniques to use?
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Management and innovation engineering
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Apply group creativity techniques
Bibliography
Guy Aznar, Ideas, Éditions d'Organisation
Luc de Bradandère, Les sens des idées , Le plaisir des idées , Le management des idées , La valeur des idées , Dunod
Website
www.crea-france.fr Website of the Association française des professionnels de la créativité (French Association of Creativity Professionals), with a comprehensive bibliography and practical tools available only to members of the association.
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