Practical sheet | REF: FIC1060 V1

Using LinkedIn for business intelligence

Author: Béatrice FOENIX-RIOU

Publication date: July 10, 2022 | Lire en français

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1. How do I use LinkedIn and what information is available?

LinkedIn was one of the first social networks, starting out in 2002 in the United States. In 2016, the company was acquired by Microsoft. The platform has established itself in many countries as the benchmark professional social network, eclipsing local players like Viadeo in France.

LinkedIn offers a wide range of content.

  • Professional profiles for millions of people. Each profile, with varying degrees of detail, can contain the following information: identity, current and previous positions, qualifications, languages spoken, years of experience, interests and recommendations... Members can publish and share articles. Some users are particularly active, regularly posting information on technical innovations and business sectors.

  • Company pages to communicate on products and services,...

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How do I use LinkedIn and what information is available?