2. What are the benefits for watchkeepers?

A simple search on the names of your direct and indirect competitors will reveal some potentially interesting information.

• Who are the employees (full names)? This information can help the company identify potential candidates for future recruitment, and create a pool of "potential recruits".

• What is the profile of employees (engineers, sales staff, etc.)? Knowing the profile of your competitors' employees can prove useful in gauging the technical level or quality of the services offered.

• What is their professional background? By taking a close look at a competitor's employee profiles, it's possible to get an idea of their level of expertise (number of years' experience in their field) and thus position themselves in sales pitches, for example.

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