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Practical sheet | REF: FIC0281 V1

Using the technique of unexpected encounters: bisociation

Author: Paul-Hubert DES MESNARDS

Publication date: May 10, 2014 | Lire en français

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    AUTHOR

    • Paul-Hubert DES MESNARDS: Innovation and creativity consultant, PHM CONSEIL

     INTRODUCTION

    You want to renew your approach to collective creativity and have heard of the "bisociation" technique for finding new ideas with a work team.

    You're wondering how to go about it:

    • What is the "bisociation" technique? Is it relevant to your situation?

    • Preparation: what do you do before the session?

    • How does a "bisociation" session work?

    • What do you do after the session?

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