Overview
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
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Paul-Hubert DES MESNARDS: Innovation and creativity consultant, PHM CONSEIL
INTRODUCTION
You want to renew your approach to collective creativity and have heard of the "bisociation" technique for finding new ideas with a work team.
You're wondering how to go about it:
What is the "bisociation" technique? Is it relevant to your situation?
Preparation: what do you do before the session?
How does a "bisociation" session work?
What do you do after the session?
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Management and innovation engineering
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Using the technique of unexpected encounters: bisociation
Bibliography
Guy Aznar, Idées : 100 techniques de créativité pour les produire et les gérer , Éd. d'Organisation, 2007
Luc de Brabandère, Les sens des idées, Le plaisir des idées, Le management des idées, La valeur des idées , Éd. Dunod, 2004
Downloadable tools
Tool
Idea sheet (Tool ...
Website
www.crea-france.fr Association française des professionnels de la créativité website: contains a comprehensive bibliography and practical tools, accessible only to members of the association
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