1. What is the "bisociation" technique?

You've mastered the brainstorming technique [FIC 0233] and know how to facilitate it. But you want to go "further" in terms of innovative ideas, and are looking for ways to more systematically stimulate the imagination of participants in creativity sessions.

The "bisociation" technique can help.

Bisociation" (or bi-association) is a neologism coined by the writer Arthur Koestler. It refers to the phenomenon whereby ideas emerge from the chance encounter between two different "fields of reference".