1. What is the "bisociation" technique?
You've mastered the brainstorming technique
The "bisociation" technique can help.
Bisociation" (or bi-association) is a neologism coined by the writer Arthur Koestler. It refers to the phenomenon whereby ideas emerge from the chance encounter between two different "fields of reference".
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What is the "bisociation" technique?
Preparation: what do you do before the session?
Bibliography
Guy Aznar, Idées : 100 techniques de créativité pour les produire et les gérer , Éd. d'Organisation, 2007
Luc de Brabandère, Les sens des idées, Le plaisir des idées, Le management des idées, La valeur des idées , Éd. Dunod, 2004
Downloadable tools
ToolIdea sheet (Tool ...
Website
www.crea-france.fr Association française des professionnels de la créativité website: contains a comprehensive bibliography and practical tools, accessible only to members of the association
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