6. Mistakes to avoid
6.1 Stick to image description
Or what it evokes: you need to force the group to come up with concrete ideas; always ask: "What ideas does this image inspire in you for dealing with our subject?", not just "What does this image inspire in you?".
SCROLL TO TOP6.2 Moving too quickly over images
Give participants time to look at them and absorb them. Often, the same image can evoke different things in different people, so you'll get more varied and richer ideas.
The Ultimate Scientific and Technical Reference
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Mistakes to avoid
Frequently asked questions
Bibliography
Guy Aznar, Idées : 100 techniques de créativité pour les produire et les gérer , Éd. d'Organisation, 2007
Luc de Brabandère, Les sens des idées, Le plaisir des idées, Le management des idées, La valeur des idées , Éd. Dunod, 2004
Downloadable tools
ToolIdea sheet (Tool ...
Website
www.crea-france.fr Association française des professionnels de la créativité website: contains a comprehensive bibliography and practical tools, accessible only to members of the association
The Ultimate Scientific and Technical Reference
