1. Launching the project: guiding action and seeking innovation
Whatever field you're in charge of, as a manager or company director, you're regularly called upon to solve problems, make decisions, launch projects, define innovative solutions, and redesign activities involving players from different professions.
1.1 Directing action
Value-based management (VfM) can be applied to the overall management of an organization, although it is not very widespread: it consists of applying "value" reasoning and the value analysis process ( cf . Functional analysis: describing a need to define a solution
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Launching the project: guiding action and seeking innovation
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