7. Mistakes to avoid

The first mistake is to be reluctant to test this valuable way of thinking for managerial decisions!

The other most common errors are similar for any value analysis:

• implement tools without mobilizing the "value mindset";

• be satisfied with the opinions of the company's "internal" managers;

• do not challenge the expression of needs ("what for?"), even by users;

• demand precise figures to get started (it's better to start with estimates and then go into greater detail when validating ideas or even implementing them);

• standardize the solution, instead of adapting it to the needs of each category of user;

• over-detailing the analysis: the level of detail...