4. Our advice
4.1 Position intelligence in the company's value chain
This process is indeed essential, just as it is imperative not to neglect operational management. All too often, intelligence takes on a stratospheric aspect, disconnected from the realities of those who create and sell.
SCROLL TO TOP4.2 Position the monitoring department as an information facilitator
Likewise, you'll be careful not to clash with your colleagues who keep watch at all hours. Instead, play the collaboration card, encouraging their involvement...
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