Practical sheet | REF: FIC1405 V1

Watch limits and criticism

Author: Frédéric MARTINET

Publication date: January 10, 2015 | Lire en français

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4. Our advice

4.1 Position intelligence in the company's value chain

This process is indeed essential, just as it is imperative not to neglect operational management. All too often, intelligence takes on a stratospheric aspect, disconnected from the realities of those who create and sell.

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4.2 Position the monitoring department as an information facilitator

Likewise, you'll be careful not to clash with your colleagues who keep watch at all hours. Instead, play the collaboration card, encouraging their involvement...

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