3. Structure, formalize and integrate the watch function

"I do intelligence like Monsieur Jourdain: without knowing it" There isn't a business intelligence or intelligence conference that doesn't hear this phrase. It's an aberration.

Does an airplane pilot switch to autopilot without knowing it?

It's understandable that this indirect criticism should be made. We're talking about criticism because to say that you do intelligence without knowing it is to simplify the profession and limit it to random, unstructured, non-formalized information gathering.

As a result, monitoring often struggles to gain acceptance within the company. Because managers refuse to accept it, it rarely falls within the scope of the various quality initiatives.

What's more, business intelligence is sometimes disconnected from standard information systems. Intelligence software,...