3. Formalize your observations in the astonishment report

Curiosity is an excellent trait, and not a bad one. You can gather a lot of information on different occasions:

• trade shows, fairs ;

• company visits and appointments ;

• transport, stations, restaurants, bars ;

• travel abroad (for example, many companies have found their business model in faraway places, like supermarkets that visited the United States 40 years ago).

Once you've adopted this posture, get...