3. Formalize your observations in the astonishment report
Curiosity is an excellent trait, and not a bad one. You can gather a lot of information on different occasions:
trade shows, fairs ;
company visits and appointments ;
transport, stations, restaurants, bars ;
travel abroad (for example, many companies have found their business model in faraway places, like supermarkets that visited the United States 40 years ago).
When we travel abroad, the loss of our usual points of reference can make us more receptive to new things. This is when analogical reasoning takes on its full meaning, by symmetry with the French situation: "What would I do?
Once you've adopted this posture, get...
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Bibliography
Mongin P., Tognini F., Petit manuel d'intelligence économique au quotidien , Dunod, 2006
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