1. The benefits of the astonishment report
Precise and easy to use, the astonishment report enables you to preserve the memory of events that take place both inside and outside your company, in its direct environment and sometimes in other, more distant fields of activity (an innovation in one field may one day lead to an innovation in your own field of activity).
The astonishment report is the transcription on paper of your observations, both in words and drawings. It can help to better understand a fact.
For example, the "secret défense" company receiving Japanese visitors had hidden its state-of-the-art machines under tarpaulins, and all visitors had left their laptops, cameras and notebooks at the entrance. But at the end of the visit, the French staff noticed that all the toilet paper had disappeared! The visitors had used the pretext of a pressing need to jot down information...
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The benefits of the astonishment report
Bibliography
Mongin P., Tognini F., Petit manuel d'intelligence économique au quotidien , Dunod, 2006
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