Write an astonishment report

The amazement report is both simple to implement and powerful in its ability to develop a culture of curiosity over the long term. It's also a motivational tool that lets you reward your staff in an original way.

Based on the principle that every employee in your company is an observer who can feed back strategic information, the astonishment report is part of an approach that :

• summarizes key facts and weak signals;

• allows you to write down these weak signals in black and white, and measure their value;

• identifies both risks (defensive side) and opportunities (offensive side) for your business.

How do you design an astonishment report? How to use it?