2. Who's talking about it, and what's being said?
2.1 What is said about naturalness: offers, discourses and postures
2.1.1 The offers, speeches and postures adopted
The theme of naturalness appears in both public and academic corpus. The public corpus illustrates naturalness as told and proposed by commercial offers. Made up of logos (official or self-proclaimed), claims, advertising... but also commitments and charters put forward by companies, this corpus, linked to corporate marketing, is complemented by a corpus of sources that claim to be "authoritative" in matters...
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Who's talking about it, and what's being said?
Characterizing the elusive
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