7. Evolution of the sales function
The bond forged in the relationship becomes essential. One of the major pitfalls of sustainable development products is the ability of sales people to evolve. As is often the case, they don't know how to sell these new subjects, which leads to marketing failure and the death of the product. And that's when you get the wrong impression: "there's no market".
7.1 Profile of a good classic salesperson
He's after the biggest possible immediate sale. While this ensures the company's short-term survival, it can be detrimental in the medium term.
SCROLL TO TOP
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
Evolution of the sales function
Optimizing marketing resources
Article included in this offer
"Environment"
(
516 articles
)
Updated and enriched with articles validated by our scientific committees
A set of exclusive tools to complement the resources
Bibliography
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
