1. The key role of innovation in company dynamics

1.1 Innovation is at the very heart of the entrepreneurial approach

The concept of innovation is directly linked to that of enterprise. Virtually every business project is based on an innovation. Beyond exploiting their original innovation, and to avoid decline and disappearance, companies renew themselves through innovation.

The "great inventions" gave birth to waves of new businesses that developed into major industries (automotive, aeronautics, radio, television, Internet...). Electricity, for example, a key discovery at the end of the 19th century, was at the origin of many new businesses. In every major country, there is still at least one major group born of electricity: Alcatel (formerly Compagnie Générale d'Électricité) in France, General Electric in...