5. Mistakes to avoid
5.1 Don't neglect to analyze all negative reviews and comments
Negative" elements can skew your satisfaction survey results. Simply tallying up the various evaluations to obtain an arithmetical average can lead you to erroneous conclusions. Get back to your customers to qualify negative evaluations and comments.
SCROLL TO TOP5.2 Don't forget to communicate the results of a satisfaction survey
You've asked your customers to take part in a satisfaction survey. They've taken the time to answer your questionnaire....
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Mistakes to avoid
Reference standard
ISO 9001:2015 – Paragraph 9.1.2 "Customer satisfaction".
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