2. Identify target audience and information needs

It's a question of determining who you're addressing. Knowing your target audience is essential for effective communication. But sometimes it's hard to know who you're talking to.

The following tools can be used for precise target identification:

• meet him;

• empathy;

• the benchmark/analysis of any previous communications on the subject;

• active listening, if the target is present during the reporting action.

It's also important to know the personality of your target audience to avoid any distortion of the message between the intention (what you want your target to understand) and the result (what they have actually understood).

Identifying your target audience...