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Practical sheet | REF: FIC1282 V1

Innovation strategy: DFHN (high-level functional definition)

Author: Jean DAUVERGNE

Publication date: March 10, 2014 | Lire en français

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11. Glossary

Maslow pyramid

In 1943, psychologist Abraham Maslow developed a theory of human needs in five (or six) hierarchical levels, represented by a pyramid. Admittedly a little theoretical, this approach nevertheless forms the basis for thinking about consumer motivations.

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