Overview
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Jean DAUVERGNE: Managing Director, JD Research and Innovation
INTRODUCTION
A company wishing to adopt an innovation strategy must first identify its strengths and weaknesses, and then compare them with the resources needed to bring new products and/or services to market.
This is the second phase in the innovation process, and completes the "high-level functional definition" (HLFD). It involves drawing up an uncompromising self-portrait:
the perimeter of its field of activity,
of its current products/services and processes,
as well as
skills assessment.
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