Identify endogenous factors in the innovation process

A company wishing to adopt an innovation strategy must first identify its strengths and weaknesses, and then compare them with the resources needed to bring new products and/or services to market.

This is the second phase in the innovation process, and completes the "high-level functional definition" (HLFD). It involves drawing up an uncompromising self-portrait:

• the perimeter of its field of activity,

• of its current products/services and processes,

as well as

• skills assessment.