3. What are your customers' needs?
Here are some generic, non-exhaustive lists of the "value drivers" for the products and/or services provided by your company, from which the think tank should select and adapt the formulation of customer needs.
3.1 The end customer
Your company supplies the "end customer" with products and/or services, either directly, via its sales network, including the Internet, or indirectly via distribution networks, supermarkets, etc.; the end customer's needs are :
affordability (purchase price, operating cost) ;
product image (image conveyed to the user, fashion);
customization ;
perceived quality (practicality, reliability...
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What are your customers' needs?
How do you move from needs to the expectations and requirements of your customers?
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