The fundamentals of innovation management

Today's companies are confronted with a rapidly changing environment (geographical, technological, societal), forcing them to innovate constantly in order to survive.

What follows are the principles to be applied in developing an innovation strategy capable of guaranteeing a company's performance in today's economic context, notably by drawing up a medium- and long-term strategic innovation plan, based on the identification of success factors and the implementation of appropriate resources. Certain aspects are developed in other fact sheets referenced in the appendix.

This is not the place for yet another dissertation on the benefits of innovation, but rather a look at innovation from a business perspective. The aim of this fact sheet is to develop various aspects linked in particular to :

• the company's purpose as an active element in value creation;

• highlighting the importance of traditional R&D activities and extending them to the level of innovation activity;

• methods and means to be used ;

• expected spin-offs.