8. Mistakes to avoid
8.1 Don't neglect the strategic innovation plan
A classic mistake is to underestimate the importance of the impact of the strategic innovation plan, which must be the "itching powder" of top management.
As with the (annual) innovation plan, don't put up any barriers to the implementation of MT-LT strategic innovation plan projects. Rely on marketing perspectives that can be achieved if the company has the means to do so.
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