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Jean DAUVERGNE: Managing Director, JD Research and Innovation
INTRODUCTION
By starting with the product and service functionalities identified by marketing analyses, projecting them to the medium term (MT) and long term (LT), and comparing them with data concerning concomitant market and technological developments, it is possible to draw up "roadmaps" of future products and services offered by the company, and to establish in a coherent way the innovation projects of each annual innovation plan.
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Roadmaps – MT/LT strategic innovation plan
First, draw up a list of themes for the MT-LT strategic innovation plan.
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