Overview
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
Read the articleAUTHOR
-
Jean DAUVERGNE: Managing Director, JD Research and Innovation
INTRODUCTION
By starting with the product and service functionalities identified by marketing analyses, projecting them to the medium term (MT) and long term (LT), and comparing them with data concerning concomitant market and technological developments, it is possible to draw up "roadmaps" of future products and services offered by the company, and to establish in a coherent way the innovation projects of each annual innovation plan.
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
Roadmaps – MT/LT strategic innovation plan
First, draw up a list of themes for the MT-LT strategic innovation plan.
Article included in this offer
"Design and engineering management"
(
337 articles
)
Updated and enriched with articles validated by our scientific committees
A set of exclusive tools to complement the resources
Tool
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
