Practical sheet | REF: FIC1370 V1

Understanding the uses of social networks in your projects

Author: Christelle FRITZ

Publication date: October 10, 2014 | Lire en français

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Overview

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AUTHOR

  • Christelle FRITZ: Corporate web2 expert with Spectrum Groupe, graphic facilitator, freelance

 INTRODUCTION

The particularity of Web 2.0 tools such as social networks is that they affect the "human" as much as the "tools" part. In most organizations, this digital and collaborative culture is still poorly disseminated. Managing such a "social" platform is not a matter of directing it, but rather of bringing together the active forces involved around a single issue. The links between participants vary in strength. On the Net, these links are usually weak.

This fact sheet will give you an overview of the particularities of (open to all) public social networks and corporate social networks (CSNs).

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