Practical sheet | REF: FIC1370 V1

Understanding the uses of social networks in your projects

Author: Christelle FRITZ

Publication date: October 10, 2014 | Lire en français

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1. How are social networks used?

"Networks and communities are both the source and the form of social capital in organizations, the primary manifestation of a cooperative relationship between people".

(Larry Prusak).

A social network is a protean tool.

Public social networks such as LinkedIn, Twitter, Facebook, Viadeo, Pinterest (etc.) are useful for communicating, building a network, sharing, collaborating, financing projects, capturing intelligence, and so on.

In an organization, using a corporate social network (CSN) enables you to bring together the different skills needed to achieve a common goal (whether one-off or not). A CSN brings together a network of individuals identified according to their skills, locations and interests. Depending on the additional functionalities of these tools, collaborators can co-create...

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