5. Glossary
Business model; business model
Mechanisms enabling a company to create value through its value proposition to customers, its value architecture (including its internal and external value chain), and to capture this value and transform it into profits (Laurence Lehmann-Ortega).
Strategy; strategy
Determination of an organization's fundamental long-term goals, and adaptation of courses of action and allocation of resources to achieve these goals (Alfred Chandler).
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