1. What is a business model?
1.1 Definition
Since the mid-1990s and the advent of Internet start-ups, the term "business model" has undoubtedly been one of the most widely used in the business world, even though it does not have a clear definition shared by all.
Generally speaking, a business model describes the way in which an organization (company, association, etc.) creates and captures value.
More precisely, a business model can be defined as the mechanisms that enable a company to create value through its value proposition to its customers, its value architecture (including its internal and external value chain), and to capture this value and transform it into profits (Laurence Lehmann-Ortega)
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What is a business model?
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