Overview
ABSTRACT
This feedback relates to the business model innovation of Ateliers Cini, an SME specialized in prototyping, quick manufacturing, and in the production of control tools for advanced sectors such as automotive, aerospace, defense, space and medical industries. After a redundancy plan in 2011, a staff dedicated to this project, including the sons of the current managers, must define a value proposition which is precise, shared and understood by all.
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Read the articleAUTHORS
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Gilles BALMISSE : Management and technology consultant, Montpellier, France
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Farid MEBARKI : Management and strategy consultant - CNAM Grand Est, University of Lorraine, Nancy, France
INTRODUCTION
Business model innovation goes far beyond the design of new products, services or production processes. It involves building or reconfiguring value creation and capture mechanisms in such a way as to give the company a competitive edge.
Based in Nancy (France), Ateliers CINI specializes in prototyping, rapid manufacturing and the production of checking fixtures and tooling.
It's in a complex context (economic crisis, collective proceedings, reluctance to change, globalization, changing environment, etc.) that managers need to understand innovation in the company's business model and define a precise value proposition shared by all.
Field: business model innovation
Companies involved : Ateliers Cini
Technologies/methods involved : Business Model Generation, Value Proposition Design
Sectors: prototyping, rapid manufacturing, production of checking fixtures and tooling for the automotive, aeronautics, defense, space and medical industries.
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KEYWORDS
Business Model Innovation | business model canvas | value proposition design
Business model innovation : the case of SME Ateliers Cini
Project background and objectives
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