Practical sheet | REF: FIC0272 V1

Customer use and behavior: design drivers

Author: Stéphane GAUTHIER

Publication date: August 10, 2011 | Lire en français

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5. Mistakes to avoid

  • Do not consider usage as a result of design, but as a component of design.

  • Don't define functions without first defining the product's uses.

  • Don't confuse ergonomics with usage. The former focuses on the product, the latter on the experience.

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