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Stéphane GAUTHIER: Director of User Centric Innovation Processes, Babel
INTRODUCTION
You have functional and technical specifications that "naturally" lead you towards object-centered design logics, and you want to balance this approach with the end-customer's logic of use for greater satisfaction of the lived experience.
Identifying what is constrained or unnatural from the point of view of use should enable you to take a new approach to the product, its architecture or its dialogue logic.
Observe usage: content and sequence.
What is "micro-sequence" cutting?
Model usage patterns to identify areas of constraint.
Diagram and rebalance machine logic towards user logic.
How do you turn a bottleneck into an opportunity for innovation?
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Observe and model micro-sequences of behavior
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