Practical sheet | REF: FIC0272 V1

Customer use and behavior: design drivers

Author: Stéphane GAUTHIER

Publication date: August 10, 2011 | Lire en français

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!


4. Our advice

  • Use observation rather than declarations to identify and understand what is not consciously known.

  • Don't hesitate to call on human science resources to help you describe the user objective in a non-partisan way (often centered on your core business).

  • Aim for relevance rather than performance, because it's the relevance of your offer that will drive your company's performance.

SCROLL TO TOP
You do not have access to this resource.

Exclusive to subscribers. 97% yet to be discovered!

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!


The Ultimate Scientific and Technical Reference

A Comprehensive Knowledge Base, with over 1,200 authors and 100 scientific advisors
+ More than 10,000 articles and 1,000 how-to sheets, over 800 new or updated articles every year
From design to prototyping, right through to industrialization, the reference for securing the development of your industrial projects

This article is included in

Management and innovation engineering

This offer includes:

Knowledge Base

Updated and enriched with articles validated by our scientific committees

Services

A set of exclusive tools to complement the resources

Practical Path

Operational and didactic, to guarantee the acquisition of transversal skills

Doc & Quiz

Interactive articles with quizzes, for constructive reading

Subscribe now!

Ongoing reading
Our advice