4. Our advice
Use observation rather than declarations to identify and understand what is not consciously known.
Don't hesitate to call on human science resources to help you describe the user objective in a non-partisan way (often centered on your core business).
Aim for relevance rather than performance, because it's the relevance of your offer that will drive your company's performance.
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
Our advice
Mistakes to avoid
Article included in this offer
"Management and innovation engineering"
(
433 articles
)
Updated and enriched with articles validated by our scientific committees
A set of exclusive tools to complement the resources
