Customer use and behavior: design drivers

You need to design an innovative product or service with high market stakes, and you're wondering about end-customer acceptance. What design approach will enable you to integrate usage and behavior as a guarantee of market acceptance and appropriation?

It is therefore necessary to identify and qualify the relevant uses before sizing and developing the product or service solution.

• How can we think usage before thinking product solution?

• How do you project the objective of innovation into customer use?

• Write a user objective before writing a functional specification.

• Ensure that all users of the product or service are identified.

• What is a "forced" user and what is a "pleasure" user?

• The user objective as the guiding principle of project-based design.