Overview
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Stéphane GAUTHIER: Director of User Centric Innovation Processes, Babel
INTRODUCTION
You need to design an innovative product or service with high market stakes, and you're wondering about end-customer acceptance. What design approach will enable you to integrate usage and behavior as a guarantee of market acceptance and appropriation?
It is therefore necessary to identify and qualify the relevant uses before sizing and developing the product or service solution.
How can we think usage before thinking product solution?
How do you project the objective of innovation into customer use?
Write a user objective before writing a functional specification.
Ensure that all users of the product or service are identified.
What is a "forced" user and what is a "pleasure" user?
The user objective as the guiding principle of project-based design.
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Customer use and behavior: design drivers
Expressing innovation in terms of user objectives
