3. Showcase technologies in products

You then have to stage the captured technologies in physical demonstrators to test new product concepts.

Example 1: the "multitouch" function, which, once installed on a smartphone, makes it easier to consult a map or Internet pages.

Example 2: augmented reality which, combined with glasses for the visually impaired, enables him to zoom in to see the product and recognize it.

The form and design of these demonstrators are less important than the demonstration of functionality. However, we can see that companies, particularly in the consumer electronics sector, are increasingly combining design and functionality to better test concepts.

Separate development and innovation teams. Technologies must be showcased by innovation teams. To this end, demonstrators come out of the design offices and...